Today we will talk about 10 Low-Cost Marketing Ideas. Whether the business is small or big, marketing is its initial part in today's time,
how good or better your products and services are, it will be known to the customer only when they know about it.
One thing you must apply in the market of your business, choose your business with the right niche because with the help of a good niche marketing strategy, you can eliminate the market competition and increase the size of your small business marketing easily.
So now whenever you start your business, then definitely select its niche well.
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No matter what is the niche of your business? Hardware, software, Retail, or Telecommunication. Whatever the business,
If you follow these 10 Low-Cost Promotional Ideas in business, then you will definitely get to see profits in your business.
You must know,
Big businessmen use these 10 marketing ideas in their business.
1. Google My Business
The first idea is to add your business to Google My Business, it is absolutely free and has many benefits.
The most important and major advantage of Google My Business is that, when you list your business in Google My Business, then your business will start showing on Google Map. So that more and more people will be able to find your business easily
Apart from this, you can also put photos, videos, and posts of your business and office on Google My Business, which will create a trust bonding between the potential customers and your business, as well as share your business-related offers on Google My Business.
Let us understand this with the help of an example. Suppose you have a business-related to restaurants and you have emphasized your business with Google my business.
So whenever a user searches for restaurants on Google Map, then your business will be visible there and then with the help of Google Map, he will easily reach your restaurant.
If you want to get maximum traffic from Google My Business, then for that you keep posting photo videos and offers related to your business on Google My Business every day.
This will make Google feel that your business is very active so that it will send more and more traffic to your business location.
Do you know? globally, approximately more than one billion people are using Google Maps every month.
If you have not yet listed your business on Google Map Business, then immediately download the Google My Business app and list your business.
2. Social Media Marketing
Now let's talk about organic social media marketing. It is also absolutely free
Today, almost every person is active on social media,
so business should also come on social media, so list your business on big social media platforms like Facebook, Twitter, YouTube, LinkedIn and post every day related to your business and products. start doing
Just keep updating regularly and keep increasing your likes and followers eventually your business range will start increasing on social media.
3. SMS Marketing
More than 90% of people read a text message within 5 minutes and hence its conversion rate is around 20% to 30% which is pretty good.
A2P SMS Marketing is growing well in its field.
In 2020 had a market value of about 62 billion US dollars and in the coming days. The value of A2P SMS Marketing will go up even more.
SMS Marketing allows you to send messages to your customers related to new product launches and offers
and convert your new customers into returning customers.
For SMS marketing, you can buy an SMS plan from any SMS gateway company. Generally, plans from $35 to $120 are available in the market, you can choose the plan according to your business need.
4. Facebook Ads
Facebook advertising is my personal favorite, it's easy to set up and there are available multiple types of campaigns.
And the biggest thing is that you can promote your business even with a small amount.
I have already been using Facebook ads for 2 years for my business. In this, you can advertise according to the niche of your business.
When you create an ad on Facebook for your business, Facebook gives you the option that you want to show that ad, what age, gender, and place of people.
it means your ads
Facebook will show the target audience only. It's amazing.
5. E-Mail Marketing
Email marketing may be a very old strategy but it still works
Through Email Marketing, You can stay connected with your existing Customers
Also can send daily and weekly business cards, new product and brand-related information with high-quality images, and your brand email signatures to old customers
Email marketing is a cost-effective market. where you can start it for free product promotion and content marketing.
Email marketing companies like MailChimp and Hubspot offer free email marketing for up to 2000 subscribers. Later on, as the subscribers increase, you can also take their paid plans.
6. Google Ads
Now let's talk about Google Ads.
With the help of Google AdWords, you can target your product in the right place, people of the right age with the help of keywords of your product.
You can start your promotion budget from $8 and increase it further as per your requirement.
With the help of Google AdWords, you can promote text or video ads on YouTube and blog posts.
Simply understand,
Google AdWords can be considered the king of online advertising
7. Pamphlet Marketing
Pamphlet Ad is at first place in the list of offline marketing tactics.
Any business owner can get the pamphlet printed and distribute it to their surrounding areas by spending only $8 to $10
Pamphlet distribution is a little personal ad, in which you meet people, tell them about your product, or give a demo and it distributes the pamphlet and inspires them to join your business.
one thing is there when you meet someone face to face, networking line will be also you are making.
There are also many ways of pamphlet distribution, I am giving some examples below. You can choose according to your industry
- Can give morning joggers in the morning time
- Can be given outside the closing time of school and college
- In the sourcing areas of your business
- Can distribute to Residence and Local Businesses Owners
- Can give in a canteen in a corporate company
Pamphlet Marketing is also a great way to generate new customers. Since you or your representative is physically present there to answer the queries of new customers.
8. Newspaper Ads
Newspaper ads do not mean $2000 to $3000 front-page ads. You can start newspaper ads with $10 or $20.
You have to start with classified ads.
In today's digital time, the power of newspapers remains intact. Even today, billions of people start their day with newspapers only.
For Newspaper ads, you can contact the website of the newspaper company or the office of the newspaper agency.
9. Radio Ads
On hearing the name of Radio Ads, everyone must be thinking that it will be quite an expansive ad but you don't need to panic.
There is just a lack of information. You can also start radio from $100 or $150
But I would like to tell you from my personal experience that you will run radio ads only if you can run them consistently for 5 to 6 months. Radio ads help in brand building and that's possible only when you run radio ads continuously.
10. Street Banners Ads
Street banners and signs Ads attract a lot of people's attention. You can start your business signs and street banners from only $50 to 60 dollars, these banners are small in size and generally, they are hanging on both sides of the poster.
Yes, it is important that you have to start with at least 10 to 20 banners, only then comes visibility.
There are many other such marketing ideas, with the help of which you can increase your business growth and also get a chance to get business awards.
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